This edition of instock is about Hispanic Heritage Month, sending our children back to school (insert sound of parents breathing a sigh of relief), and a celebration of all our customers, creators, partners, supporters, and investors that have joined us and supported us on this almost 5-year journey.

Whether you’ve been with us since day 1 or just learned about pocstock at today o’clock, we openly and warmly welcome you to be a part of our mission. We cannot exist without people who care about everyone, everywhere being included in marketing, media, advertising, and artificial intelligence.

What’s instock?

• New photo collections
• Latine business spotlight
• Featured content
• Special invitations
• & much more!

We’re opening our new office in Newark NJ on November 19th!

Join us at pocstock’s Open House on November 19th! We’re proud to announce that, as part of Audible’s 2024 Business Attraction cohort, we’re officially moving into our new space this fall, and you’re all invited.

Come for the tour, stay for the vibes!

If you’re a pocstock customer, investor, contributor, or supporter, please RSVP today: https://www.eventbrite.com/e/pocstock-open-house-tickets-1007435275027?aff=oddtdtcreator

Big thanks to Aisha Browne Glover, Ari Fox (Audible), Kerri Levine(Fidelco Realty Group) and Evan Weiss (Newark Alliance)

Space is very limited, so first-come basis.

Congratulations Big Foe!

Join us in celebrating the historic run of one of pocstock’s investors, Frances Tiafoe, as he continues to break barriers at the US Open and make us all proud.

“I obviously wasn’t a normal tennis story.” – Frances Tiafoe

Pictured Left – Right: Omar Sillah (Co-founder of 9.58 Venture Partners), DeSean Brown (Co-Founder of pocstock), and Frances Tiafoe

Believe it or not, sweater weather is around the corner…

 

Hey its your girl Free Marie Wright from 106 & Park and Amazon Music, and I’m partnering with pocstock to provide all of our supporters with some FREE love. For a limited time only use code “FREEMARIE” to get 10% off your pocstock hoodie!

Order yours today at https://shop.pocstock.com/

Celebrating Hispanic Heritage Month

 

Despite making up nearly 19% of the U.S. population, Latine individuals face notable gaps in representation; they appear in only 3.3% of stock photos, 5% of ads, and hold just 4.4% of C-suite roles. This edition highlights these disparities and emphasizes the urgent need for more accurate representation, all while celebrating the numerous contributions of the Latine community.

This Hispanic Heritage Month, let’s highlight the significant impact of the Hispanic community in the U.S. Not only do they contribute over $3.6 trillion to the economy, but their influence is expanding rapidly—projected to reach 25% of the population by 2050. This growth positions it as the fifth-largest economy globally, surpassing the annual outputs of India, the United Kingdom, France, and Canada.Their impact goes far beyond these figures, reflected in the music, work ethic, and creativity they bring to the US.

Positive Contributions by the Hispanic Community:

• Economic Growth: The number of Hispanic-owned businesses surged by 34% from 2007 to 2019, significantly outpacing the 17% growth for all U.S. businesses during the same period.
• Education: The high school graduation rate for Hispanic students climbed to approximately 85%, a significant increase from around 60% two decades ago.
• Political Representation: The number of Hispanic members in Congress has grown to 61, a notable rise from 21 a decade ago.

Cultural Impact:

• Music: Latin music revenue in the U.S. hit a record $1.4 billion in 2023, up 16% from 2022, now representing 7.9% of the total music market, according to the RIAA.
• Movies: Latinos, who make up 19% of the U.S. population, account for 24% of box office sales and streaming subscriptions, and watch films an average of 3.3 times per year, more than Asian-Americans (2.9 times) and White Americans (2.3 times).
• Cultural Influence: A 2024 Pew Research Center report reveals that 10% of U.S. restaurants serve Mexican food, highlighting the growing popularity of Latin cuisine.

Let’s celebrate these achievements and continue working towards greater representation and recognition of the Latine community.

Check out our featured collections:

• We speak Spanglish: https://www.pocstock.com/collections/we-speak-spanglish/714
• Gente de Amor – https://www.pocstock.com/collections/gente-de-amor/85

“When Latino kids don’t see themselves represented on stage or film or television or newspapers or history textbooks, what they’re told is, ‘You don’t matter. But when they see themselves represented, then they are told … ‘You are important. You are authors. You are scientists. You are explorers. You are special. You are leaders. You are respected. You are the reason we are here.’” — John Leguizamo

What’s the difference between Hispanic, Latino, Latinx, and Latine?

When talking about people from Latin America or those with Latin American heritage in the U.S., different terms have been used, each with its own nuances. The terms “Hispanic,” “Latino,” “Latinx,” and “Latine” all try to capture this diverse group of people, but they do so in different ways, reflecting various cultural and linguistic considerations.

Hispanic is one of the older terms, and it’s used to describe people from Spanish-speaking countries, including Spain and many Latin American countries. The term was created mainly for government forms and data collection. However, it has some limitations. For instance, it doesn’t include Portuguese-speaking Brazilians and can overlook the rich mix of cultures, including indigenous and Afro-descendant communities, within Latin America.

Latino (for men) and Latina (for women) came into use as alternatives to “Hispanic” because they are more inclusive of the diverse countries in Latin America. Unlike “Hispanic,” “Latino” also includes Brazilians, who speak Portuguese. But these terms still have a limitation: they’re gendered, meaning they specify male or female identities, which doesn’t work for everyone, especially for people who identify as non-binary or gender non-conforming.

To address this, Latinx was introduced as a gender-neutral option. The idea was to create a term that doesn’t focus on gender, making it more inclusive for everyone, regardless of gender identity. However, some people find “Latinx” awkward to pronounce and not very familiar in everyday Spanish conversation, which has led to some discomfort with its use.

Enter Latine. This term is a recent development that aims to address the issues with “Latinx.” “Latine” is gender-neutral but fits better with Spanish pronunciation and grammar. It’s easier for Spanish speakers to use and sounds more natural. By using “Latine,” people can be inclusive of non-binary individuals while still respecting the flow of the Spanish language.

So why might “Latine” be preferred over “Latinx”? Simply put, “Latine” strikes a better balance. It’s inclusive and acknowledges non-binary identities while also fitting in with the way Spanish is spoken. For many, it’s a term that feels both modern and respectful, making it a more comfortable choice for everyday use.

In short, while each term has its place, “Latine” seems to offer a more practical and culturally sensitive solution to the need for inclusivity. It respects the linguistic norms of Spanish and addresses the diverse identities within the Latin American community in a way that feels more natural and accessible.

From inception, our goal for pocstock.comwas to increase representation of all people of color, including arming everyone with the authentic and inclusive content needed to communicate with Latine and Hispanic people year-round, not just on Cinco de Mayo.

We still have a whole lot of work to do to increase representation of one of the fastest growing demographics in the USA, and we welcome you to join us – todo por la cultura!

Search our library for images of Hispanic people.

Latine community spotlight: Remezcla

Founded in 2006, REMEZCLA was the first premium digital publication for young U.S. Latinos. Today, Remezcla is a leading platform celebrating Latine culture with diverse content in music, art, film, sports, food, and lifestyle for Latine millennials in the U.S. and Latin America. It operates as a digital publisher, creative agency, and entertainment company, connecting brands with this key audience through both digital media and real-world experiences.

Remezcla plays a crucial role in advancing Latine culture, fostering meaningful engagement, and ensuring Latine voices are heard and celebrated. The platform’s work has earned global recognition, including honors from Cannes Lions, Clio, One Show, The Webby Awards, and more.

In 2022, Remezcla was acquired by My Code and is now part of Remezcla Media Group. This group represents the largest unified solution in the digital multicultural ecosystem, featuring top U.S. Hispanic publications and over 500 curated publisher partners, reaching 25 million U.S. Hispanic adults each month.

During Hispanic Heritage Month, please support Hispanic-owned and Hispanic-led businesses, like Remezcla.

Let’s continue to empower Latine entrepreneurs

As a certified entrepreneurship trainer and a bilingual speaker, I am passionate about empowering Latine entrepreneurs and connecting them with networks, markets, and resources. I am an active member and leader of several organizations that promote the economic development and cultural diversity of the Latine community, such as the Statewide Hispanic Chamber of Commerce of NJ, the State Theatre New Jersey, the Hispanic Chamber of E-Commerce, and the Middlesex County Office of Workforce Development.

I also share my insights and expertise as a speaker and panelist at various events and publications. My mission is to provide a wide array of financial solutions to help Latine businesses succeed and thrive.

“By maintaining a consistent presence and engagement, the chamber ensures its long-term sustainability and relevance. A chamber that actively connects with its members and the community is more likely to achieve its goals and drive positive impact. In essence, constant outreach activities form the backbone of a thriving minority chamber of commerce. They build a sense of community, facilitate collaboration, and amplify the chamber’s ability to advocate for and support the needs of Hispanic business owners. Through these efforts, the chamber becomes a central hub for networking, empowerment, and growth within the business ecosystem.”

– Luis O. De La Hoz, Statewide Hispanic Chamber of Commerce of NJ

instock: Illustrations for everyone!

We’re proud to celebrate the work of Latine illustrators and contributors at pocstock!

View more of David’s work here: https://www.pocstock.com/contributors/700106eb-248a-464a-be0b-a483daa51861

instock: Mind the gap collection focused on gender pay equality

International Equal Pay Day on September 18th highlights the ongoing wage gap, revealing that women in the U.S. earn approximately 84 cents for every dollar earned by men. This disparity is even more pronounced for women of color, as demonstrated by the following statistics, which emphasize the combined impact of racial and gender inequalities:

• Black Women: Earn about 63 cents for every dollar earned by a white man
• Latina Women: Earn only 56 cents for every dollar earned by a white man.
• Asian Women: Earn approximately 90 cents for every dollar earned by a white man, though this figure masks disparities among different Asian subgroups.
• Native American Women: Earn around 60 cents for every dollar earned by a white man.

“Justice is about making sure that being polite is not the same thing as being quiet. In fact, often times, the most righteous thing you can do is shake the table.” – Alexandria Ocasio-Cortez

It’s time to close the significant gap in pay, recognition, and opportunity faced by women of color in the United States. Achieving this requires more than just support for DEI; it demands that everyone—business owners, employers, and individuals alike—demonstrate their commitment through financial action. As Founder of The Great Exhale, Lisa Hurley says, if you truly support us, you need to “Say it with your checks!”

Speak out about these disparities, advocate for salary transparency, and don’t shy away from negotiation. As the Co-Founder of EqualSpace Sharespace & Incubator, Citi Medina,recently advised, “Ask for double what you think you’re worth, because you’re worth more.”

Check out this collection of images showcasing women in all types of professional roles: https://www.pocstock.com/collections/mind-gap/707

instock: Stock video footage showing women leading the way!

 

If you want to showcase more women of color in positions of power, we have added new video footage to help you tell your stories. Search now at https://www.pocstock.com/search/videos/?categories=Business&gender=Female

instock: Illustrations that show us living our best lives!

 
 

As the Summer season dwindles down, we wanted to showcase some of our illustrated content. We’ve been building our library and have lots of new options to help you illustrate your best creative ideas. Search now at https://www.pocstock.com/search/illustrations/

instock: Our vote counts collection, people of color showing up to vote!

 
 

If you’re looking to engage the voters of color who play a crucial role in shaping the outcomes of our elections, we have added some new images for your campaigns.

Explore images here: https://www.pocstock.com/collections/vote-counts/22

instock: Kamala collection, Editorial images of VP Kamala Harris

 
 

We’ve curated a collection of editorial images featuring presidential candidate Kamala Harris, showcasing the diversity and leadership of our communities. Available for licensing, these images are perfect for your editorial newsletters, blog posts, and opinion pieces.

Explore the entire collection here: https://www.pocstock.com/collections/kamala/771

Reminder, we all love this great country of ours!

 
 

instock: We have now curated over 300,000 royalty-free stock images ready for your creative projects, blogs, books, websites, presentations, social media, intranets, newsletters, and more!

 

A lot of our clients use multiple stock companies because no one stock company has everything you need. Think of it like streaming services, each one with different content. You can use our platform for all of your images featuring people of color, and others for everything else.

We have hand-curated over 300,000 stock images on pocstock.com, so it’s the perfect time to sign up!

If you need images of poc, we’ve got plenty of content in stock!

Sign up at pocstock.com!

Pull up to meet our team at these upcoming events

 
 

A member of our team will be reppin’ pocstock at the following events. If you plan to attend and would like to schedule some meeting time to talk business, reach out to your pocstock contacts to make arrangements.

• Congressional Black Caucus Annual Legislative Conference in DC, September 11 – 15th
• NY & NJ MSDC Annual Awards Gala in NYC, September 19th
• Where are all the Black People in NYC, September 27th
• CultureCon 2024 in NYC, October 5 – 6th
• Newark Tech Week in Newark NJ, October 14–18th
• Blackweek in NYC, October 15-18th
• Horizon Blue Cross Diversity Supplier Success Summit in NJ, October 17th
• NMSDC National Convention in ATL shawty, October 20–23rd
• DMLA’s 29th Annual IDMLC conference in NYC, October 20–22nd
• EY’s Strategic Growth Forum® 2024 in Palm Springs CA, November 13–16th
• pocstock’s open house in Newark NJ, November 19th

Your feedback is important to us continuously improving and providing value. Let us know how we’re doing. It only takes a few seconds!

 
 

You can drop as many stars as you feel we deserve 😇 Share your review here

We can shoot almost anything, almost anywhere in the world!

With our network of over 900 professional photographers and videographers around the world, we can shoot any type of photo & video content, including professional headshots, brand & product shoots, drone footage, corporate and live events, and large-scale commercial productions.

And we handle everything in pre and post, including scouting locations, selecting talent, securing permits, insurance, scripting, storyboarding, editing, VFX/SFX, motion graphics, accessibility standards, model & property releases, and literally everything you can imagine!

Start your project today https://www.pocstock.com/production

If you’ve made it this far, you’re one of our superheroes! Thank you!

 
 

Growing a business focused on diversity & inclusion in today’s climate isn’t easy, but we’re happy to do it with your support! If you’ve made it this far down, you’re truly an ally and supporter, and for that, we sincerely thank you! Please like, share, and comment to help us amplify our message and make pocstock a household name!

Thank you from our amazing team: Ailyn Robles, Nicole Richardson, Michael C. Carter, MJ Sansait-Benito, Derrick Larane, Nathalie Heywood Smith (she/her/us), Nyla Christian Rozio, Chad Comiteau, Kevin Noel, Sheilla Tendero, Jennifer Comiteau, Armando “OUTthere” Diaz, Jade Andal, Glenda De Chavez, Afotey Annum, Fred Sly, Justin T. Shockley, and Dominic Saraum

And from our board of directors and advisors: Dr. dt ogilvie, Fred Toney, Matthew Field, Justin Thomas-Copeland, Richard Ortega, Tara J. Agen, Walter T Geer III, Free Marie Wright, Karen Q. Pisciotta, Rahsan-Rahsan Lindsay, and Adrienne Fox

Also, follow us on Canva, Instagram and YouTube