Let’s make 2025 a Year of Growth and Impact!
Happy New Year! We’re kicking off January with a flurry of inspiration, a look back at an incredible 2024, and a ton of exciting updates. Whether you’re planning your first campaign of the year, brainstorming for your next design, or just looking for that perfect image to bring your creative vision to life— we got you snow covered.
2024 was a year of growth, partnerships, and powerful storytelling at pocstock. We saw our community of creators, investors, and supporters grow stronger, and we’re so grateful for each of you who helped make it all happen. As we look ahead to 2025, we’re more committed than ever to providing everyone everywhere with images that reflect a global multicultural perspective—because our stories deserve to be seen, heard, and told accurately by everyone.
A great year behind us, and an even better one ahead
Turning 5 years old in 2024 was a huge milestone for pocstock. As a company that champions inclusive imagery, we made it our mission last year to continue expanding our collection of stock photos and footage that showcase the richness of global cultures, identities, and lived experiences of people of color around the world. And we’re just getting started.
In 2025, expect more partnerships with like-minded organizations, authentic content from fresh perspectives, inclusion of people of color in front of and behind the lens.
We’re incredibly excited about the new projects, collections, and partnerships we’re working on for this year. Thanks for being part of this journey with us!
New space for creators to create
We’ve now officially opened our new office in Newark, NJ, on Broad Street and had an epic open house and ribbon cutting to to celebrate! The space was designed with creators in mind, featuring hot seat desks for editors and creators, a collaborative conference room, and a 460 sq. ft. studio available for photo, video, and podcast sessions.
Our vision is to create a hub where talent can connect, collaborate, and build with us, while keeping positive representation at the forefront of media and AI.
Creators, need a cool place to shoot your content? pocstudios is now available. Special rates for members of our creator community.
This year let's make MLK Day about living and investing in our own dreams
Martin Luther King Jr. Day is right around the corner, and it’s an opportunity to pause, reflect, and celebrate his vision of equality, justice, and unity. MLK had a dream that is more relevant today than every before. Tt’s vital to keep the spirit and dream of bringing people together, giving everyone access to the American dream, and keep it alive not just on this day but every day.
We are all living the realization of someone who came before us’ dreams. Dare to dream big. You never know who will be living into your dreams one day in the future.
Celebrate the Chinese New Year - The Year of the Snake
The Lunar New Year is always a time for renewal, celebration, and deep cultural traditions. In 2025, we’re entering the Year of the Snake, a symbol of wisdom, intuition, and transformation in Chinese culture. We’re excited to share some new stock photo collections for Chinese New Year, which showcases a blend of traditional and modern images of Chinese Culture.
From festive celebrations to intimate moments of togetherness, these images will help bring your Chinese New Year campaigns to life with cultural depth and vibrancy.
Thank you to our stock content partners like Blue Jean Images for creating authentic content across China.
More about Chinese New Year: https://blog.pocstock.com/celebrating-chinese-new-year-the-year-of-the-snake/
Check out some of our latest Chinese stock photo collections:
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Spring Festival: https://www.pocstock.com/collections/spring-festival/942
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Chinese Family Life: https://www.pocstock.com/collections/chinese-family-life/951
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Chinese Wellness: https://www.pocstock.com/collections/chinese-wellness/952
Winter wonders - a season for storytelling
Winter is here, and with it comes a new set of creative opportunities. Our Winter Collections have all the elements you need to tell beautiful, seasonal stories. Whether you’re capturing the stillness of a snowy day or the coziness of family moments indoors, our winter imagery can set the perfect mood for your design projects.
If you’re working on a winter campaign, don’t settle for the same ole generic stock imagery. Let’s tell new stories and shatter old stereotypes —look for imagery that reflects the diverse ways we all experience the chillest season of the year.
Check out some of our winter stock photo collections:
- Snow Angels: https://www.pocstock.com/collections/snow-angels/200
- Ice, Ice Baby: https://www.pocstock.com/collections/ice-ice-baby/953
The power of authentic stock imagery to elevate your brand’s voice
If you’ve been following us for a while, you know pocstock isn’t just about beautiful stock imagery— Authenticity matters. Representation matters. Inclusion matters. The need for more diverse, real, and relatable stock imagery is more important now than ever. As we move deeper into 2025, we’re proud to be a part of the movement that prioritizes the stories of people of color from all walks of life. We’re looking forward to continuing to shatter negative stereotypes, change old narratives, and promote positive images that others have ignored for too long.
Why does authenticity matter?
- It builds trust with your audience: People connect with what feels real. Authentic stock photography helps you form genuine relationships with your audience.
- Reflects the diversity of the real world: All people want to see themselves represented in media, advertisements, and the content they consume. It’s essential for brands to be inclusive of everyone.
- It helps to tell better stories: Authentic images capture emotion, connection, and nuance that resonate more deeply with your target audience.
The future of marketing is personalization and inclusivity, and we’re here to help you tell stories that reflect that for your customers, employees, and anyone who you want to love your brand.
Contact us today to partner!
Photos you can use in upcoming celebrations!
Fuel your marketing campaigns with curated stock content from our new photo collections, designed for every celebration, cultural dates, and creative campaign ideas this year.
For Valentines Day: https://www.pocstock.com/collections/love-way/935
For Women’s Herstory Month: https://www.pocstock.com/collections/powered-by/943
For Tax Season: https://www.pocstock.com/collections/tax-time/531
Let’s make 2025 a year of making creative impact
Creatives, we’re incredibly excited and proud to continue supporting you with imagery that not only enhances your work but also empowers your messaging.
Let’s connect and create together:
- Access to stock content library – Sign up on pocstock.com to access our latest stock images, curated collections, cultural insights, and design inspirations.
- Custom content production – Partner with us to produce images and video shoots almost anywhere in the world
- Got creative image ideas you want to bring into the world? Hit the blue chat button and shoot us a message—we love hearing from you!
Let’s make 2025 the year of bold, innovative, authentic storytelling powered by inclusivity. Let us know how we can support your teams.
